We use Google Analytics data to helping us improve the festival over time. As part of that implementation, we use Google Analytics Demographics and Interest Reporting so that we know more general information about the users of our website. None of this data is personally identifiable, and we respect your need for privacy. As such, if you wish to opt-out of Google Analytics tracking, you can do so by following this link to Google Analytics' currently available opt-outs.

Personal Information collected for direct marketing purposes will only be collected, used or disclosed with the consent of the relevant Customer as provided for in this Privacy Policy. In circumstances where we cannot practically obtain the consent of a Customer, then we may still engage in direct marketing to that Customer, but will:

(a) advise the Customer that they can be taken off the mailing list at any time; and (b) display its contact details clearly in each direct marketing publication.